The Pukka Redesign involves updating the packaging for Pukka Tea's Night Time Berry with a clean and modern aesthetic. While keeping the tea's organic ingredients, relaxation benefits, and suitability for nighttime enjoyment intact, the focus is on creating a new design that attracts attention and clearly communicates its unique qualities. The deliverables include a redesigned package and a brief summarizing the project's goals and research findings, aiming to enhance the tea's appeal while staying true to its essence.
Pukka Redesign
Packaging
Branding
Layout
Fall 2022